Marketing Research Essentials, with SPSS

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

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Downloadable formats: PDF

Individual interviews don't provide the broad, quantitative data sets that surveys do, but, on the other hand, they allow you to dive relatively "deep" in search of relevant information. So if your goal is to make money on a business, rather than spend money on a hobby, then choosing a profitable niche market is absolutely critical. You should formulate a detailed 'Customer Service Charter', or customer service, extending both your mission statement and your service offer, so as to inform staff and customers what your standards are.

Pages: 544

Publisher: Wiley; 6 edition (February 20, 2007)

ISBN: 0470131985

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Download Marketing Research Essentials, with SPSS pdf

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