Digital Marketing Insider (December 2013)

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Language: English

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The world's leading market intelligence agency. There is a vast amount of information available to you, and much of this is online. Where a business carries out a survey and some of its findings are published, the business/organization is reflected in a very credible and authoritative light. Scientific discovery methods applied to marketing decision making. Think of a letter of intent as a slightly kicked-up (and yet more smoothly sophisticated) version of an admissions essay; after all, you're older now - you're a graduate student - and it's time to polish off the prose.

Pages: 44

Publisher: YourBusinessWebsite Ltd t/a ROARlocal.com; December 2013 edition (December 6, 2013)

ISBN: B00H5FC9IO

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Here is the treatment homepage strategy: When they pitted the two strategies against each other in an a/b split test, the results were significant. The treatment produced a 52% increase in clickthrough to the “find a treatment center” page. By simply making the shift to serve multiple customer personas coming to the page, and creating content to serve those customer personas, the treatment significantly increased the performance of the homepage Public Relations for the New Europe. We were very impressed with the quality and thoroughness of their work. Debra Semans conducted true investigation into the nature of our business and industry to better facilitate the research download. This is typically undertaken on an on-going basis and involves the collection of news, materials and other information about competitors from a wide variety of sources. This may involve collecting information about market positioning and market messages, core clients or contracts, size and structure of the business and issues like pricing or typical deal structures. Examples might include collecting price-check information, or details of promotional and advertising campaigns, or monitoring news channels for information about new products or new technologies (eg patents) The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy.

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