Developing a Market Orientation

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Language: English

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In this initial phase of international market entry, firms were mostly concerned with collecting information to identify and assess market opportunities in other countries to determine which markets to enter, how to position products in these markets and how far to adapt different elements of the marketing mix to local market conditions. Beware of creative agencies giving you advice that's more in their interests than yours and your customers. This describes the situation where a fairly limited and unstructured attempt is made to obtain information for a specific purpose.

Pages: 328

Publisher: SAGE Publications, Inc; 1 edition (April 13, 1999)

ISBN: 0761916938

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Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy mix like we talked about above CAR INSURANCE/CONSUMER. How easy is it for new competition to enter this market? What are your competitors' strengths and weaknesses – and how this can help you distinguish your company? What can you learn from watching your competition Rand McNally 2000 Commercial Atlas & Marketing Guide (Rand Mcnally Commercial Atlas and Marketing Guide)? These enable researchers to dramatically reduce the time required to collect data across geographic distances as well as substantially enhancing and enriching the type of stimuli that can be used in collecting data from international markets Service Management and Operations (2nd Edition). When conducting primary research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents. Specific research, on the other hand, is precise in scope and is used to solve a problem that exploratory research has identified Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice).

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