Public Relations for the New Europe

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 9.64 MB

Downloadable formats: PDF

From direct surveys to dissecting buckets of data, they track what consumers want -- and what it would take to change their minds. When probed they express three major concerns: 1. incapability to comprehend research language used in most books; 2. the coverage of most books and its usage in real life; and 3. Employment growth will be driven by an increased use of data and market research across all industries, to understand the needs and wants of customers and to measure the effectiveness of marketing and business strategies.

Pages: 246

Publisher: Palgrave Macmillan; 2008 edition (November 15, 2008)

ISBN: 0230205836

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Advances in Consumer Research

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