Persuasive Advertising: Evidence-based Principles

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Language: English

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A marketing information system (MIS) is intended to bring together disparate items of data into a coherent body of information. You’ll discover: Marketers’ top objectives for email, Facebook, Twitter, SMS, and mobile apps The Audience Growth Survey revisits ExactTarget's 2009 Email List Growth Study for an updated benchmark of how organizations are building their direct marketing audiences. All of our marketing faculty members have doctorate degrees in marketing, experience as marketing research consultants, and contribute to leading marketing research and academic journals.

Pages: 388

Publisher: Palgrave Macmillan; 1st ed. 2010 edition (January 14, 2014)

ISBN: 1349511897

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