Market Orientation in Food and Agriculture

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 11.97 MB

Downloadable formats: PDF

This lets you drill down and see what makes people want to buy – not just what you want to sell them. Over 250,000 professionally trained mystery shoppers provide unique insights in order to build loyalty and retain customers, boosting revenues and ROI... Often these functions are grouped into the two broad categories, “marketing” and “supply.” Some marketing cooperatives are household names: Sunkist, Ocean Spray, Sun-maid, and Sunsweet, for example, have created national recognition with their branded products.

Pages: 284

Publisher: Springer; Softcover reprint of the original 1st ed. 1996 edition (July 31, 2012)

ISBN: 1461285577

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