Consumer Psychology: The law of consumption

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Language: English

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The interview is a time-honored way of gathering information directly from a (human) source (as opposed to a book or data set). Additionally, they offer a credence attribute—farmer ownership—which can be attached to farm commodities, thus providing additional value to some consumers. Tybout, an outstanding graduate of the department, brought her skills in experimental design to the group. Can customers find what they need to know from your website(s)? Of respondents who passed initial screeners to fill this stratified sample, 91% completed the 40+ question survey.

Pages: 225

ISBN: B01A0BOZ4K

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